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  • Campaign Introduction
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Campaign Elements
  • Colour
  • Typography
  • Imagery Style

Colour

The consistent use of colour is a critical factor in building the Tourism Ireland brand worldwide. Colours evoke a response that reaches beyond culture and language.
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Typography

This section outlines the correct font to use for this campaign.
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Imagery Style

Stunning imagery is our most effective vehicle of communication. Our brand is brought to life more than in any other way through our images of the island of Ireland, its character, its characters and the unique experiences gained from a visit.
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Campaign Elements

This section will give you details about the elements which come together to form the Go Where Ireland Take You Campaign. 



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