Imagery Style

Stunning imagery is our most effective vehicle of communication. Our brand is brought to life more than in any other way through our images of the island of Ireland, its character, its characters and the unique experiences gained from a visit.

People are informed and influenced by compelling and engaging photography. Our imagery must communicate our brand positioning – the island of unique character and characters.

We have created an extensive image bank which is available for use at: www.tourismirelandimagery.com

Using imagery

A critical factor when selecting imagery for use in any Tourism Ireland communication is to represent the island of Ireland as a whole.

All brochures, banners, backdrops, presentations using imagery must use a mix of images from Northern Ireland and the South. The ratio of the image selection can be 2:1 in favour of the South.

See Identity in Action section for some examples of imagery in use. Also, use the Brand Indicator to assess whether your imagery and applications are effectively communicating our brand.