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Campaign Guidelines
  • Go Where Ireland Takes You
  • Branding Device - Brand Mark
  • Branding Device Call to Action
  • Branding Device Placement
  • Incorrect Usage
  • International Versions

Go Where Ireland Takes You

The 'Go Where Ireland Takes You' branding device is a new graphic device that is used as a consumer call-to-action within the brand campaign.
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Branding Device - Brand Mark

The Tourism Ireland brand mark is a graphic device that is used to identify the island of Ireland as a holiday destination within a coordinated brand campaign.
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Branding Device Call to Action

This section will explain how to incorporate a Call To Action into the new branding device.
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Branding Device Placement

This section outlines where to place the branding device within a document.
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Incorrect Usage

This section outlines some common examples of incorrect usage of the new brand.
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International Versions

Here you can see how the "Go Where Ireland Takes You" strapline has been adapted for us in International Markets.
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Campaign Guidelines

This section aims to provide everything you need to create your own communications within the ‘Go Where Ireland Takes You’ campaign.

Here we cover layout specifications,design language and principles for print, television, radio and online campaigns.

To download the full Brand Guidelines document, please go to the Downloads section



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