Incorrect Usage

Communications should avoid using ‘Go Where Ireland Takes You’ merely to demonstrate the many things to see and do in Ireland (i.e. just the physical distractions).
Instead, they need to explore that extra something that makes an experience memorable.

Similarly, ‘Go Where’ should not be used as a suffix for what we want to say about Ireland – for example ‘Go where the scenery is  breathtaking’ or ‘Go where the food is fresh’ - as it diminishes the Brand Idea and it no longer represents a clear thought