Online

The objectives of the online campaign are to increase brand awareness, to drive users to the www.discoverireland.com site and to encourage them to begin planning their trip to Ireland. 

A broad range of online executions (from flash banners to interactive rich-media) have been developed, which encourage interactivity and are in line with the overall campaign idea.

The new online advertising focuses on the experiences you can find yourself having when visiting Ireland, the places to go, things to see and do, the people you meet along the
way and all the wonderful things that Ireland has to offer.

Below you can see an example of one of the online banners.

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