Print Ads

The brand print campaign consists of CGI-generated infinity maps depicting a journey between two cities, along which road there are many other points of interest or locations to distract the potential tourist.

Five maps have been created in total:

1) Shannon - Dublin
2) Westport - Londonderry
3) Belfast - The Giant's Causeway
4) Kenmare - Wexford
5) Galway - Belfast

The brand print advertising has been created centrally with as much geographical accuracy as possible. For this reason, none of the proportions may be changed or assets moved, though the maps can be cropped to fit portrait or landscape media space.

Body Copy

The body copy expands on the campaign idea to bring
‘Go Where Ireland Takes You’ to life in relation to the infinity maps.
For example:

English speaking markets should use the centrally
created body copy and replace the call to action with
market-specific web addresses and telephone numbers.
Non-English speaking markets should translate the
copy as directly as possible. Local markets may replace any activities mentioned (e.g. surfing) with alternatives relevant to their local market needs.

Shannon to Dublin ad [PDF 532kb]	Westport to Londonderry ad [PDF 542kb]
Belfast ad [PDF 1291kb]