TV Ads

The ‘Go Where Ireland Takes You’ brand idea is brought to life in television by depicting the spontaneity and distraction that a holiday on the island of Ireland encourages.

Three edits have been created at a global level:

1. Dublin

2. Galway

3. Northern Ireland

The television advertising includes a ‘dream sequence’ in each edit in order to capture the mental diversion that ‘Go Where Ireland Takes You’ also encompasses. Irish poetry
is used in the voiceover for the dream sequences.

Non-English-speaking markets are responsible for their own translations of all voiceovers, with approval from JWT London and Tourism Ireland Central.