GB Travelcard Wallet

Travelcard wallets are extremely popular in GB, and big brands such as IKEA have branded them to great effect in the past.  The GB team saw it as a great medium to communicate the ‘GWITY’ idea, inviting people to ‘get lost’ in Ireland. The wallets contained a fun fold-out map of Ireland detailing lots of attractions the can be found off the beaten track.  The wallets were handed out at stations around St Patrick’s Day and are now becoming a frequent sight at ticket barriers across GB.