Spain Rent an Irish Friend for Free

Tourism Ireland in Spain created a campaign that allowed people to rent out real Irish people in the streets of Spain.  For a few days around the St Patrick’s celebrations  Irish people from different backgrounds could be rented out, introducing people to different parts of Ireland.  A catalogue was created that detailed all of the Irish people available and their individual profiles.  These unique Irish characters increased awareness of Ireland by introducing consumers to its undiscovered places.