Publications

Our print material must promote not only Tourism Ireland, but also reinforce the island of Ireland as a destination of choice. Our type style, imagery and colour palette play a vital role in the communication of a consistent corporate message in all our printed material.

Internal spreads are kept clean and simple. Imagery is used in a strong and confident manner, avoiding complicated and fussy layouts.

Covers are strong, with clear messaging and strong use of imagery. Avoid cluttering covers with too many images.

The corporate mark is used either in white when on an image or in full colour on a white background.