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Using the Identity
  • Identity Application
  • Stacked Version
  • International Version
  • Straplines
  • Incorrect Usage

Identity Application

When applying the corporate mark to your communications, it is very important that the following considerations and guidelines be adhered to.
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Stacked Version

A secondary - stacked version, of the Tourism Ireland corporate mark has been created for use, only in applications where space or proportion prohibits the use of the primary horizontal mark.
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International Version

To reflect our global office network, the Tourism Ireland corporate mark can be adapted specially for the local marketplace.
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Straplines

The Tourism Ireland corporate mark can be used in conjunction with a strapline which helps identify the role of the organisation and the market being addressed.
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Incorrect Usage

Below are a few examples of what not to do with the Tourism Ireland corporate mark.
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Using the Identity

When using the Tourism Ireland corporate mark there are several areas that should always be considered. When practised they become second nature, therefore please take the time to read and observe the guidelines detailed in this section. They include placing the mark so it is always recognisable, what to do when space limits its use and when it is appropriate to use the strap-line version.

To download artworks for the Tourism Ireland corporate mark go to downloads



Using the Identity
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