Identity Application

When applying the corporate mark to your communications, it is very important that the following considerations and guidelines be adhered to.

See Identity in Action section for some examples of best practice.

Colourways

The Tourism Ireland corporate mark should appear in colour where possible – colour is its primary strength. The preferred background colours for the mark are white or Tourism Ireland Purple.

Clear-space Area

The Tourism Ireland corporate mark should be placed prominently on the page, give it as much space as possible and don't crowd it with other elements.

The protective clearance zone, as shown, has been created to maintain the integrity of the mark and to avoid distraction of the brand mark from type, photographs and other marks.

Minimum Size

The minimum size the Tourism Ireland corporate mark should be reproduced at is 35mm across