Straplines

The Tourism Ireland corporate mark can be used in conjunction with a strapline which helps identify the role of the organisation and the market being addressed.

Both official corporate straplines always appear only in the Formatta typeface. Both official corporate straplines are shown.

Domestic Strapline

'Marketing the island of Ireland overseas'

When talking to a domestic (Island of Ireland) audience.

International Strapline

'Marketing the island of Ireland'

When talking to an international audience the word 'overseas' is dropped from the strapline.

Corporate Mark Qualifiers

When the corporate mark is being used to endorse a publication, or other communication item, a qualifer may be used with the corporate mark to clarify the nature of the relationship.

Corporate mark qualifers may be used when endorsing a publication

(A) in sponsorship situations
(B) or in joint venture activity
(C) the qualifer should appear in Formatta italic and should      appear above the corporate mark as shown.