Tourism Brand Ireland is a highly successful destination branding strategy managed by Tourism Ireland.
Our brand is our reputation – an idea that resides in the hearts and minds of our various audiences. This reputation is built on the knowledge that we are a destination that leaves its visitors enriched by spontaneous, fun and engaging experiences.
It is important that we understand the various elements that comprise this brand to ensure that we align all our energy behind a single vision – creating greater recognition and strategic focus in a highly competitive global marketplace.
This section introduces the unique characteristics that underpin our brand. A clear understanding of these characteristics will ensure that all communications are effective.
In order to bring the brand to life across all our activities, we must ensure that the following 5 core principles are also considered in order to deliver the island of unique character and characters.