Our Brand Model

The brand model will help you understand the island of Ireland brand and how to go about creating communications that reflect it.
Our brand model consists of these three simple elements:

Our Positioning

Our Promise

Our Brand Idea

This section explains the elements of our brand model and how, through using the brand indicator, we can guide all Brand Ireland communications and activities.

A full PDF version of A Guide To Understanding Our Brand booklet is available in downloads.

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