Understanding Our Audiences

Tourism Ireland communicates with different audiences and the nature of the relationship with each audience is different. In order to effectively use the brand identity it is important to identify the audience you are talking to.

At its most simple audiences can be identified based on location and relationship.

Location: Is your audience on the island of Ireland or in one or more of the international markets?

Audience Type: Is your audience a stakeholder in the activities of Tourism Ireland (Such as the respective governments, tourism bodies, trade or industry partners) or a consumer who is a potential visitor to the island of Ireland.

Select the link on the right-hand side which is most appropriate to you to see how to use the corporate and consumer brands for each audience.

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