Consumer Audience

International Consumers

Depending on the advertising activity or occassion chose from the "Go where Ireland takes you", web address logo or Ireland logo as appropriate.

International Versions of these can be found in the Download section

Domestic Consumers

Tourism Ireland has no mandate to market the island of Ireland to domestic consumers but this audience comes into contact with our brand via our website and the inclusion of the Tourism Brand Ireland mark on various items of domestic tourism product promotion.

Common Ownership: It is important that people on the island of Ireland feel a sense of pride and ownership over the island of Ireland brand. The best way we can manage it is by showing best practice and raising the standard of our own communications.