Web Mark Application

When applying the web-address mark to your communications, it is very important that the following considerations and guidelines be adhered to.

See Web in Action section for some examples of best practice

Colour ways

The web-address mark should appear in colour where possible – colour is its primary strength. The preferred background colours for the mark are white or Tourism Ireland Purple. A full range of colour versions of the web-address mark are available in the Downloads

Clear-space Area

The web-address mark should be placed prominently on the page, give it as much space as possible and don't crowd it with other elements.

The protective clearance zone, as shown, has been created to maintain the integrity of the mark and to avoid distraction of the brand mark from type, photographs and other marks.

Minimum size

The minimum size the web-address mark should be reproduced at is 35mm across